Designing a survey | Business & Finance homework help

Designing a Survey

Surveys are widely used to collect data about customer preferences; they include a variety of questions. In this assignment, two situations have been mentioned. On the basis of these situations, you will complete the required tasks.

Part I

A company’s cereal is not selling well. Create a 10–15-question survey that measures customers’ preferences for the company’s cereal product. Later, answer the following questions:

  • How many scale items will you put in the survey? Justify your answer.
  • Will you use multiple-choice questions? Why or why not?
  • How many scale items will you use in the survey?
  • Why did you select that number of scale items?
  • How many scale points will you use in the survey? Justify your answer.
  • What data type will be used in the survey? Justify your answer.

Part II

As a second part of this assignment, create a set of survey questions, assuming that you sell cars. You are attempting to measure how customers perceive the quality of the cars that you sell.

  • Create three survey questions with simple category scales. Justify why you selected those questions and scales.
  • Create three survey questions with multiple-choice, single-response scales. Justify why you selected those questions and scales.
  • Create three survey questions with multiple-choice, multiple-response scales. Justify why you selected those questions and scales.
  • Create three survey questions with Likert scale summated ratings. Justify why you selected those questions and scales.

Submit your answers in a two page Word document.PLAGIARISM FREE, checked against turnitin due by 10pm est 2/10/2016

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