How companies can get smart about raising prices

Week 4 Writing Assignment

PLEASE DO NOT SUBMIT A BID FOR THIS ASSIGNMENT IF YOU DO NOT HAVE EXPERIENCE WITH GRADUATE LEVEL WRITING TERMS AND CONCEPTS. ALL DIRECTIONS MUST BE FOLLOWED AND NO PLAGIARISM. MY SCHOOL USES SOFTWARE TO DETECT COPIED MATERIAL.

Directions for Week Four Paper on Pricing

Read this week’s required article: “How Companies Can Get Smart About Raising Prices” – Article is attached as a PDF

Ailawadi, K. L. (2013, Jul 21). How companies can get smart about raising prices; marketers too often do precisely the wrong things, alienating customers and getting little return. Here’s how they can do it right. Wall Street Journal (Online). Retrieved from the ProQuest database.

o Explain how to successfully get customers to pay more for your products. Reference the article in support of your response.

o Explain how a specific pricing strategy will allow you to raise the price on your product successfully.

The paper:

· Must be three double-spaced pages in length (not including title and references pages) and formatted according to APA style. 

· Must include a separate title page with the following:

o Title of paper

o Student’s name

o Course name and number

o Instructor’s name

o Date submitted

When I read the directions it suggests that you are NOT creating a product and how you would price it, but reading the article and discussing what is in the paper and your reading and discuss how you might raise prices on a product based on a specific pricing strategies discussed in week four.  If I were writing this paper I would use subject header like this:

Ø Introduction

Ø Synopsis of Learnings from Article

Ø How to Get Consumers to Pay More for Products

Ø Recommendation of a Specific Pricing Strategy Used to Raise Prices

Ø Conclusion

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550 words
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