This homework assignment requires you to be familiar with the content of Chapters 5 and 6, and ideally Chapter 7, of your textbook. The goal of the assignment is to give students the opportunity to demonstrate that they can distinguish fallacies and non-argumentative rhetorical appeals from good reasoning.
The analysis of the original ad should be in essay form.
WANT SOME EXTRA CREDIT POINTS?!? Then, create a new ad (actually make the new ad) for the product advertized in the original ad. Your new ad should be targeted toward a critical thinker. Therefore, your new ad should not use any rhetorical devices or fallacies to persuade the audience. Instead, your new ad should present a well-reasoned, well-supported argument for why a critical thinker should buy the product. You will probably have to do research to create the argument. You may also need to change the visual images or pictures from the original add (feel free to use pictures from whatever source you like….just be sure that the images you choose do not have any manipulative rhetorical effect on the audience.). The goal of the new ad should be to present an argument, not to persuade! Scan your new ad, save it as a PDF and send it as an attachment, or create your new ad on your computer, save it as a PDF, and attach it to your assignment. You can earn anywhere up to 25 points, depending on the quality of the argument in the new ad, and the quality of the ad itself.
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