Your submission must be your original work. No more than a combined total of 30% of the submission and no
more than a 10% match to any one individual source can be directly quoted or closely paraphrased from
sources, even if cited correctly. An originality report is provided when you submit your task that can be used
as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that
will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric
aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
Create a portfolio of communication documents based on one of the scenarios by doing the following:
A. Compose a motivational email to internal staff that discusses two advantages and two disadvantages of
the product and explain how to mitigate the disadvantages should they occur.
B. Compose an informational email to external stakeholders (i.e., investors, shareholders) that discusses two
distinct organizational and/or financial impacts the product will create.
C. Compose a consumer-facing blog post that highlights three distinct benefits of the product and informs
the consumers what sets this product and/or business apart from others in the industry.
D. Compose a persuasive letter to the business partner to discuss their challenges in meeting your
E. Compose responses to the customer complaint about the product that was posted on the company’s social
media page by doing the following:
1. Develop a public response that acknowledges the customer complaint and improves the company
image within the social media page.
2. Develop a direct private message with a proposed adjustment (resolution) for the customer.
F. Evaluate the communication strategies and methods (i.e., email, letter, blog, and social media) used in items
A–E by doing the following:
1. Explain how the communication strategies support or do not support the desired outcomes and provide
examples to support your conclusion.
2. Explain how the four communication methods effectively or ineffectively serve the target audience and
provide examples to support your conclusion.
G. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or
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